2016 Lima Conference

14TH BIENNIAL CONFERENCE

Lima, Peru       August 9–11, 2016

Program for conference now available

Theme Challenging Development and Markets

Huniversidadost: Universidad Del Pacífico, Lima, Peru
Conference Hotel: Melia Lima Hotel Website

Conference Co-Chairs:

Pia Polsa (HANKEN Helsinki, Finland), Finola Kerrigan (University of Birmingham, UK), Rosario Mellado (Universidad del Pacifico Lima, Peru), Gina Pipoli (Universidad del Pacifico, Lima, Peru),  Janice Denegri-Knott (Bournemouth University, Poole, UK)
Conference Organizing Team

Rosario Mellado, Pia Polsa, Finola Kerrigan, Janice Denegri-Knott, Gina Pipoli, Cecilia Montes, Leyla Montes De Oca Fernandez, Mikko Laamanen

All session take place at Universidad Del Pacifico, Lima.

9th August 2016

 

8.30-9.00                                             Registration (H Building)

9.00-9.20                                           Opening Plenary: Gina Pipoli, Universidad del Pacífico, Lima, Perú

Finola Kerrigan, ISMD President (H-304)
9.20-10.00                                          30 years of ISMD- Looking Back and Moving Forward (H-304)

1st ISMD President Professor Ruby Roy Dholakia will present her thoughts on ISMD as it has developed over 30 years. This presentation comes from her paper in the first issue of Markets, Globalization and Development Review; ISMD: Glimpses in the Rearview Mirror. Ruby will be joined in conversation by fellow founding members Professor A. Fuat Firat and Professor Nikhilesh Dholakia.

 

10.00-11.30                                         PAPER SESSION 1

 

Session 1A: Latin American Perspectives (H-304)

Chair: Janice Denegri-Knott, Bournemouth University, Poole, UK

  1. La Producción de la Multitud. Migraciones, Invasiones y Marketing (Producing Multitudes. Migrations, Invasions and Marketing)

Jaime Bailón, Universidad de Lima, Lima, Perú

  1. Etnomarketing Aplicado al Mercado Emergente de Transacciones Financieras en Lima (Applying Ethnomarketing to an Emerging Financial Transaction Market in Lima)

Nicolás M. Ortiz Esaine, Pontificia Universidad Católica del Perú, Lima, Perú

  1. The Marketplace in the Cultivation of Cosmopolitan Moral Commitments

Pilar Rojas Gaviria, Universidad Católica de Chile, Santiago, Chile

 

Session 1B: Imagining Alternatives (H-404)

Chairs: Finola Kerrigan, University of Birmingham, Birmingham, UK
Andreas Chatzidakis, Royal Holloway, University of London, Egham, UK

  1. Empowering Change: Supporting “the Local” in an Irish Sustainable Community

Katherine Casey, University of Limerick, Limerick, Ireland

Maria Lichrou, University of Limerick, Limerick, Ireland

Lisa O’Malley, University of Limerick, Limerick, Ireland

  1. Surviving Modernity

Deniz Atik, Izmir University of Economics, Izmir, Turkey

Fuat Fırat, University of Texas – Rio Grande Valley, Edinburg, USA

Ebru Uzunoğlu, University of Economics, Izmir, Turkey

  1. Alternative Economies and Liberal Development in (Post-) Conflict Areas

Aurelie Broeckerhoff, Coventry University, Coventry, UK

Mikko Laamanen, Grenoble Ecole de Management, Grenoble, France and Hanken School of Economics, Helsinki, Finland

 

 

11.30-12.00                                        Coffee break (H-304/ H-404)

  

12.00-13.30                                        PAPER SESSION 2

 

Session 2A: Theoretical and Practical Insights from Emerging Markets (H-304)

Chair: Gina Pipoli, Universidad del Pacífico, Lima, Perú

  1. Variables that Affect the Purchase Intention of Peruvian Coffee

Gina Pipoli, Universidad del Pacífico, Lima, Perú

Iñaki García, Universidad de Deusto, Bilbao, Spain

  1. Brand Transference Effects on Attractiveness: How Most and Least Favorite Brands Transfer their Image to Make you More or Less Attractive

Enrique P. Becerra, McCoy College of Business Administration at Texas State University, San Marcos, USA

Juan Carlos Londoño, Pontificia Universidad Javeriana, Cali, Colombia

Maria Cecilia Henriquez, Pontificia Universidad Javeriana, Cali, Colombia

  1. Capacidad Transaccional: Un Enfoque Orientado a la Transacción en el Mercado con Base en las Capacidades Internas de las Firmas (Transactional Capacity: A Market Transaction Orientation Based on Firms’ Internal Capacity)

 

Jorge Tello-Gamarra, Universidade Federal do Rio Grande, Rio Grande, Brasil

Martín Hernani-Merino, Universidad del Pacífico, Lima, Perú

Paulo Zawislak, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brasil

Iván Límaco-Mamani, Pontificia Universidad Católica del Perú, Lima, Perú

 

Session 2B: Fashion in Emerging Markets: A Critical Perspective (H-404)

Chairs: Jie G. Fowler, Valdosta State University, Valdosta, USA

Rosario Mellado Silva, Universidad del Pacífico, Lima, Perú

  1. Emergence of Sustainable Markets in the Field of Fashion: Institutional Actors as Initiators of Marketplace Dynamics

Zeynep Ozdamar Ertekin, Izmir University of Economics, Izmir, Turkey

Deniz Atik, Izmir University of Economics, Izmir, Turkey

  1. FASHION: Exploring the Embodiment of Self in Chinese Consumer Culture

Aubrey R. Fowler III, Valdosta State University, Valdosta, USA

Jie G. Fowler, Valdosta State University, Valdosta, USA

 

 

Session 2C: Ethics in Consumption: Interdisciplinary Perspectives in Developing and Emerging Markets (H-401)

Chair: Andreas Chatzidakis, Royal Holloway, University of London, Egham, UK

  1. Peruvian Antiquities and the Ethics of the Collectors Market

Terrence H. Witkowski, California State University, Long Beach, USA

  1. Overeating-for-Show and the Imperial Stomach Aches 

Olga Kravets, Royal Holloway, University of London, Egham, UK

  1. Drivers of Moderation as a Method of Consumption

Orose Leelakulthanit, National Institute of Development Administration, Bangkok, Thailand

 

 

13.30-15.00                                         Lunch/ Business Meeting for ISMD Board (E building 6th Floor, VIP Room)

 

15.00-16.30                                        PAPER SESSION 3

 

 

Session 3A: Quality of Life (H-304)

Chair: Olga Kravets, Royal Holloway, University of London

  1. Next-Gen Marketing and Development Scholars: Inspiring a New Generation via Transformative Engagement and Supervised Field Research

Clifford Shultz, Loyola University Chicago, Chicago, USA

Andrés Barrios, Universidad de los Andes, Bogotá, Colombia

Sarah Haque, Loyola University Chicago, Chicago, USA

Aggeliki Gikas, Loyola University Chicago, Chicago, USA

Kate Kasch, Loyola University Chicago, Chicago, USA

Greg Lizak, Loyola University Chicago, Chicago, USA

Lisa Marks, Loyola University Chicago, Chicago, USA

Justine Petcoff, Loyola University Chicago, Chicago, USA

  1. Philip Kotler Confronts Capitalism

Mark Peterson, University of Wyoming, Laramie, USA

  1. The Relationship Between Wellbeing, Materialism and Nature Connectedness

Pablo A. Barriga, University of Leipzig, Leipzig, Germany

 

 

Session 3B: Markets, Marketing and Development (H-404)

Chair: Sammy Bonsu, Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana

  1. On the (In)adequacy of Sustainability Orientation in the Curriculum of Marketing Education in a Typical Sub-Sahara African Context

Anayo D. Nkamnebe, Nnamdi Azikiwe University, Awka, Nigeria

  1. African Markets from the Pre-Colonial to the Present: Personal Reflections

Sammy Bonsu, Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana

  1. Elderly Women and Honor Construction in Moroccan Families

Delphine Godefroit-Winkel, OPI, Morocco

 

16.30-18.00                                         SPECIAL SESSION I (H-304)

 

Toward Constructive Engagement and Social Justice in Marketing and Development

Facilitator: Cliff Shultz, Loyola University Chicago, Chicago, USA
Panel members: Fuat Fırat, University of Texas – Rio Grande Valley, Edinburg, USA
Finola Kerrigan, University of Birmingham, Birmingham, UK

Mark Peterson, University of Wyoming, Laramie, USA
Gina Pipoli, Universidad del Pacífico, Lima, Perú
Pia Polsa, Hanken School of Economics, Helsinki, Finland

 

 

18.00                                                    Buses leave for Opening Dinner (outside H building)

 

18.45                                                   Opening Dinner: Restaurant Huaca Pucllana

 

10th August 2016

 

9.30-11.00                                      PAPER SESSION 4

 

Session 4A: Critical Perspectives of (Post) Development in the Age of Markets (H-304)

Chair: Janice Denegri-Knott, Bournemouth University, Poole, UK

  1. Tourism Development: What Have we Learned from Four Decades of Critique?

Aggelos Panayiotopoulos, University of Limerick, Limerick, Ireland

Maurice Patterson, University of Limerick, Limerick, Ireland

Peter Burns, University of Bedfordshire, Bedfordshire, UK

  1. Marketization of Social Control: Study of Traditional Block Printers of Gujarat

Ram Manohar Vikas, Institute of Rural Management Anand, Gujarat, India

  1. Reflections on Consumption and the Concept of Violence

Renata Couto de Azevedo de Oliveira, Universidade do Grande Rio, Rio de Janeiro, Brazil Eduardo André Teixeira Ayrosa, Universidade do Grande Rio, Rio de Janeiro, Brazil

 

Session 4B: Market(ing) and Culture (H-404)

Chairs: Fuat Fırat, University of Texas – Rio Grande Valley, Edinburg, USA

Olga Kravets, University of Royal Holloway, Egham, UK

  1. Marketization of the Oldest Profession: Pornographication and the Advertising of Sexual Services

Gretchen Larsen, Durham University, Durham, UK

Maurice Patterson, University of Limerick, Limerick, Ireland

  1. Tourism Development and Marketization: Insights from Local Narratives

Maria Lichrou, University of Limerick, Limerick, Ireland

Lisa O’Malley, University of Limerick, Limerick, Ireland

Maurice Patterson, University of Limerick, Limerick, Ireland

  1. The Hearth and the Home – Cooking and Eating in China

Ruby Roy Dholakia, University of Rhode Island, Kingston, USA

Miao Zhao, Roger Williams University, Bristol, USA

 

11.00-11.30                                        Coffee Break (H-304/ H404)

 

11.30-13.00                                         PAPER SESSION 5

 

Session 5A: Theoretical and Practical Insights from Emerging Markets (H-304)

Chair: Gina Pipoli, Universidad del Pacífico, Lima, Perú

  1. From Margins to Mainstream: The Autonomy and Cultural Revival of ‘Promotional Art’ in Lima, Perú.

Caroline Hodges, Bournemouth University, Poole, UK

  1. Digital Privacy in the Middle East Region

Dena Bateh, Berkeley College, New York, USA

Fiona Sussan, University of Phoenix, Phoenix, USA

  1. Entrepreneurial Marketing Typology in Emerging Markets: Evidence from Small Hospitality Firms in Vietnam

(Emily) Ngan Luong, University of Birmingham, Birmingham, UK

Finola Kerrigan, University of Birmingham, Birmingham, UK

David Houghton, University of Birmingham, Birmingham, UK

 

Session 5B: Beyond CSR – Business Strategies for Sustainable Value Creation (H-404)

Chair: Pia Polsa, Hanken School of Economics, Helsinki, Finland

  1. The Sustainable Value-Added Model (SVA): An Interdisciplinary Approach to Corporate Sustainability and Strategic Planning

Waleed Mohamed, University of Phoenix, Phoenix, USA

Fiona Sussan, University of Phoenix, Phoenix, USA

  1. Big Data and Digital Life: A Survey of LATAM Countries

Fiona Sussan, University of Phoenix, Phoenix, USA

Erkko Autio, Imperial College London, London, UK

Juraj Kosturik, Telefónica S.A.

Jonny Shipp, Telefónica O2

  1. Inclusive Ecosystems

Jaqueline Pels, Universidad Torcuato Di Tella, Buenos Aires, Argentina

 

 

13.00-14.30                                         Lunch and ISMD Members Meeting

During lunch, the ISMD members will meet and new board members, President and Vice President will be elected. (E building, 6th Floor, VIP Room)

 

14.30-16.00                                         PAPER SESSION 6

 

Session 6A: Marketing for Non-Profit Organizations (H-304)

Chair: Mona Moufahim, Durham University, Durham, UK

  1. “We Shall Live Together”: Insights into the Shifting Discourses of the Refugee Crisis

Aggelos Panayitopoulos, University of Limerick, Limerick, Ireland

Maria Lichrou, University of Limerick, Limerick, Ireland

Zoë Lawlor, University of Limerick, Limerick, Ireland

  1. Brand Jesus and the Industry of Faith – ‘Assembling’ Spiritual Authority through Glocalization

Victoria L. Rodner, Fundação Getúlio Vargas, São Paulo, Brazil

Chloe Preece, Royal Holloway, University of London, Egham, UK

  1. Resisting or Reproducing the Neoliberal Consensus? The Case of a UK Consumer Community-Owned Pub

Victoria Wells, The University of Sheffield, Sheffield, UK

Richard Slack, Durham University, Durham UK

Nick Ellis, Durham University, Durham UK

Mona Moufahim, Durham University, Durham UK

 

Session 6B: Imagining Alternatives (H-404)

Chairs: Finola Kerrigan, University of Birmingham, Birmingham, UK

Andreas Chatzidaskis, Royal Holloway, University of London, Egham, UK

  1. A Macromarketing View of Country Development

Mark Peterson, University of Wyoming, Laramie, USA

2. Venture Community: Democratization of Entrepreneurship in Developing Economies

Ofer Dekel, Sheffield Hallam University, Sheffield, UK

George Filatov, Munich Business School, Munich, Germany

Amon Simba, Nottingham Trent University, Nottingham, UK

3 Alternative Lifestyles for a Sustainable Future: Issues, Dilemmas and Paradoxes of Ecovillages

Mine Üçok Hughes, Woodbury University, Burbank, USA

Will McConnell, Woodbury University, Burbank, USA

 

16.00—16.30                                      Coffee break (H-304/H-404)

 

16.30-18.00                             PAPER SESSION 7

 

Session 7A: Theoretical and Practical Insights from Emerging Markets (H-304)

Chairs: Janice Denegri-Knott, Bournemouth University, Poole, UK

Gina Pipoli, Universidad del Pacífico, Lima, Perú

  1. Non-Monetary Barriers to Technology Adoption by the Poor in India

Arundhati Bhattacharyya, Indian Institute of Management, Udaipur, India

Russell Belk, York University, Toronto, Canada

  1. Business-NGO Relationships in Romania: Individualism, Projectization and Adiaphora in Social Responsibility

Georgiana Grigore, Bournemouth University, Poole, UK

Mike Molesworth, University of Southampton, Southampton, UK

Denise Baden, University of Southampton, Southampton, UK

3. Performing Indigenousness as an Alternative Path of Development?

Joyce Hsiu-yen Yeh, National Dong Hwa University, Hualien, Taiwan

 

Session 7B: Marketplace Justice and Consumption (H-404)
Chair: Gretchen Larsen, Durham University, Durham, UK
1. Data Privacy Laws and Online Advertising: Evidence from Longitudinal Country-Level Data

Nir Kshetri, University of North Carolina, Greensboro, USA

Lailani Alcantara, Ritsumeikan University, Beppu, Japan

  1. Africa to Africa Direct Investment and Socio-Economic Development: A Survey of Marketing and Consumer Protection

Olawale Ajai, Pan-Atlantic University, Lagos, Nigeria

  1. Markets, Development and Control of Corruption

Arvind K. Jain, Concordia University, Montreal, Canada

 

Session 7C Art Gallery: The Arts and Development- Poetry and Art (H-401)
Curators: Pia Polsa, Hanken School of Economics, Helsinki, Finland
Finola Kerrigan, University of Birmingham, Birmingham, UK
1. Schooling
Pilar Rojas Gaviria, Pontificia Universidad Católica de Chile, Santiago, Chile
2. Touch of Poverty
Pia Polsa, Hanken School of Economics, Helsinki, Finland

 

18.00                                       Cocktail and Art Exhibition (Hall H, ground floor)

 

———————————————————————————————————-

11th August 2016

 

 

9.30-11.00                                           PAPER SESSION 8

 

Session 8A: Quality of Life (H-304)

Chair: Clifford Shultz, Loyola University Chicago, Chicago, USA

  1. The Dynamic Effects of Policy and Marketing Systems on Peace and QOL: Empirical Evidence from Medellin, Colombia

Andrés Barrios, Universidad de los Andes, Bogotá, Colombia

Clifford Shultz, Loyola University Chicago, Chicago, USA
Don Rahtz, William & Mary, Williamsburg, USA

  1. Improving the Quality of Life of “Labeled as Disabled (LAD)” People through Marketing

Murad Canbulut, Izmir University of Economics, Izmir, Turkey

Deniz Atik, Izmir University of Economics, Izmir, Turkey

3 Evolution of Worker Safety and Community Quality of Life (QOL): Mineral Extraction

Don Rahtz, William & Mary, Williamsburg, USA

Yoshiko Yamanaka, Tokyo City University, Tokyo, Japan

Douglas Cook, University of Alaska-Fairbanks, Fairbanks, USA

 

 

Session 8B: Neo-demographics? Big Data and the Practice and Impact of Marketing in Developing Economies (H-404)

Chair: Fiona Sussan, University of Phoenix, Phoenix, USA

  1. Big Data Deployment in the Tourism Industry of Developing Countries

Nir Kshetri, University of North Carolina, Greensboro, USA

Andreina Moros Ochoa, Universidad Cooperativa de Colombia, Bogotá, Colombia

  1. Big Data and Cloud Computing in E-commerce Activities in the Global South

Nir Kshetri, University of North Carolina, Greensboro, USA

Diana Rojas, Universidad de Manizales, Manizales, Colombia

  1. Big Data and Marketing in Latin America

Katherine Maccall, Digital Marketing Manager, Soma Technology and University of Phoenix, Phoenix, USA

Fiona Sussan, University of Phoenix, Phoenix, USA

 

 

11.00-11.30                                         Coffee Break (H-304/H-404)

 

11.30-13.00                                         PAPER SESSION 9

 

Session 9A: Ethics in Consumption: Interdisciplinary Perspectives in Developing and Emerging Markets (H-304)

Chair: Andreas Chadzidakis, Royal Holloway, University of London, Egham, UK

  1. Fissures of “Place” in the Globalization of Marketing: Leveraging Survival for Cabo Pulmo, North America’s Oldest Coral Reef

Will McConnell, Woodbury University, Burbank, USA

Mine Üçok Hughes, Woodbury University, Burbank, USA

  1. Accounting for Sustainable Business Practices

Mark Peterson, University of Wyoming, Laramie, USA

  1. Sustainable Consumption: A Literature Review

Maria Sandberg, Hanken School of Economics, Helsinki, Finland

Pia Polsa, Hanken School of Economics, Helsinki, Finland

 

Session 9B: Country Branding (H-404)

Chair: Gina Pipoli, Universidad del Pacífico, Lima, Perú

  1. From Modernism to Populism –How Discourse Lies at the Heart of Country Branding

Victoria L. Rodner, Fundação Getúlio Vargas, São Paulo, Brazil

Finola Kerrigan, University of Birmingham, Birmingham, UK

  1. Understanding the Effect of Consumer Decision Making and Materialism on Adolescents from Emerging Economy: Insights from India

Arpita Srivastava, XLRI-Xavier School Of Management, Jamshedpur, India

  1. Expatriates’ Patronage and Evolution in the Country of Origin’s Ethnic Dance and Music

Sumanta Barua, University of Portsmouth, Portsmouth, UK

Gretchen Larsen, Durham University, Durham, UK

 

13.00- 14.30                                        Lunch

 

14.30-16.00                                        SPECIAL SESSION II (H-304)

 

Marketing, Technology and Society

Facilitator: Fuat Fırat, University of Texas – Rio Grande Valley, Edinburg, USA

Panel members: Nikhilesh Dholakia, University of Rhode Island, Kingston, USA

Ruby Roy Dholakia, University of Rhode Island, Kingston, USA

Alladi Venkatesh, University of California, Irvine, USA

Dominique Bouchet, University of Southern Denmark, Odense, Denmark

 

16.00-16.15                            Closing Plenary: Olga Kravets, ISMD, Vice President (H-304)

 

H building: Jr. Sánchez Cerro 2121- Jesús María

E building: Jr. Sánchez Cerro 2141- Jesús María