Submission guidelines

Manuscript Guidelines for Accepted Papers and Abstracts

Terri Rittenburg, University of Wyoming, Laramie, WY, USA

These guidelines must be followed by accepted papers and abstracts for inclusion in the Proceedings of International Society of Markets and Development Conference. Submit your final manuscripts to the track chair. Please follow all instructions precisely in the final draft; papers that deviate will be returned to the author(s). Following format requirements initially will reduce everyone’s work later.

Page Size, Margins, and Font

The page size should be set at Letter, 8.5” x 11”. Margins should be set at 1 inch top and bottom and 1 inch right and left. The base font should be set at Times New Roman, 12-point font size. All text should be left-justified.  Please do not number pages. This will be done by the editor.


A full horizontal line (weight = 1 point) should be drawn at the top of the first page. One line is skipped; then the title should be printed in upper and lower case letters, 20 point type, and flush to the left margin. Titles that fill more than one line should be single spaced and each line left-justified.

The author(s) and affiliation(s) should be flush-left, single-spaced, and typed at the beginning of the second line below the title. Use 12 point type. Do not use titles such as “Dr.” or “Professor.” Additional authors and affiliations should be stacked under the first.

Skip one line; place another full horizontal line after all the authors and affiliations have been listed. This separates the heading from the text.


All papers begin with a brief abstract of 150 words or less. This abstract should be single-spaced and italicized as shown above. If you are just submitting an abstract, then all your text should be italicized.

Body and Headings

The body of the paper should be single-spaced and should immediately follow the abstract. Except for the abstract, all paragraphs should begin with a .5” indentation. Double space between paragraphs.

Be sure to begin with a first level heading after the abstract and before the first paragraph of the body of the paper to clearly separate the two. Double-space before first and second level headings (in other words, leave one blank line). Headings that take more than one line should be single-spaced. First level sub-headings should be left-justified, boldface, in upper and lower case, and printed in 12 point type.

Second Level Sub-Headings

Second level subheadings should be left-justified, upper and lower case, in bold italics and printed in 12 point type as shown above. Do not use headings other than these two types.

Footnotes and Endnotes

Footnotes are not encouraged, please use them sparingly. Endnotes are not acceptable.

Figures and Tables

Figures and Tables should appear within the body of the paper and should be numbered consecutively. The figure or table number and description should appear in boldface 12 point type above the top of the table as shown below. Center the description and the table. Microsoft Word tables are acceptable as follows:

Table 1. Sample Characteristics

Description Frequency Percent


20 to 30











Grade School

High School











Mathematical Notation

Mathematical notation must be clear within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. For equations that may be too wide to fit in a single column, indicate appropriate breaks.

Citations and References

The citation and reference style should follow the new Journal of Macromarketing format, which is the AMA format. For the citation in the text, please cite only the last name of the author(s) and include the year in parentheses (Kilbourne, McDonagh, and Prothero 1997). Direct quotes should include a page number as part of the citation.

The word References should appear left-justified and in bold above the list. Entries should appear in alphabetical order, with a .5” hanging indent. Write the book, journal, or paper series in italics as seen below. Double-space between each listing in the reference section. Be sure that all titles cited in the text appear in the reference list and vice versa. Please provide translations for non-English titles in references, page ranges for articles and for book chapters, and all author/editor names unless they appears as “et al.” in the publication.

 Journal Article

Smith, Joe (2001), “Reference Style Guidelines,” Journal of Guidelines, 4 (2), 2-7  [or 4 (June), 2-7].


Smith, J. R. (2001), Reference Style Guidelines. Thousand Oaks, CA: Sage.

Chapter in a Book

Smith, Joe (2001), “Be Sure Your Disk Matches the Hard Copy,” in Reference Style Guidelines, R. Brown, ed. Thousand Oaks, CA: Sage, 155-62.

Editor of a Book

Smith, J. R., ed. (2001), Reference Style Guidelines. Thousand Oaks, CA: Sage.

Dissertation (unpublished)

 Smith, J. R. (2001), “Reference Style Guidelines,” doctoral dissertation, University of California, Los Angeles.

Paper Presented at a Symposium or Annual Meeting

Smith, J. R. (2001), “A Citation For Every Reference,“ paper presented at the annual meeting of the Reference Guidelines Association, St. Louis, MO (January).


Smith, J. R. (2001), “Reference Style Guidelines,” (accessed June 1, 2010), [available at].

Again, all manuscripts must follow the new Journal of Macromarketing guidelines for the citations and references.


Appendices, if used, should immediately follow the references. The word “Appendix” should be left-justified at the top of each appendix. If there is more than one appendix, number each consecutively.